United Business Services

Posts Tagged ‘tampa seo’

As you look at the following options ask yourself what you think it would be worth for your company to have a top ranking in Google, Yahoo and Bing. Statistics show that approx 90% of clicks go to the top 3 generically ranked sites for any keyword or keyword phrase. Of that 90% about half, or 45% go to the #1 ranked site with another 30% going to #2 and about 15% going to #3. That leaves a whopping 10% or so of searches for the last 7 results on page one and beyond. Please do not shoot the messenger. Let’s just make sure we show up at the top!

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Local Starter Package

This is our most basic package and is recommended if you have a bit of a less competitive keyword type situation. If you can go to Google and type in your top 2 keywords or keyword phrases and find that you have anywhere from a few hundred to maybe 8000 or so competing pages, getting a top 3 position should likely be pretty straight forward and simple. This campaign will play out over about 2 months to make the link building process look normal to the search engines.

We will start with:

30 Social Bookmarking Submissions
We will submit your site to 30 social bookmarking sites. We will use our own established bookmarking accounts. We will then link back to each new bookmark at least twice and ping those new posts to make sure the new bookmarks are picked up in the search engines.

30 RSS Feed directory submissions
This posts 30 rss feed directory submissions of your rss feed.

30 Directory Submissions (PR 2 and above)
We will submit your site to PR 2 or higher directory sites.
Please note, most directory sites only allow top level domains, please don`t request inner page submissions.

30 article directory submissions (provide your own article)
Your article should be a 300 word piece describing your business or service and what makes it a good deal or a must have. It can be a description of your business or service or pick something unique about what you do and explain it as if you were talking to a friend. Each article submission will allow you 2 links so the article submissions will give you an additional 60 backlinks total.

If you absolutely do not want to create your article we can do that for a one time fee of $25.

15 blog comments
This is not a spam type of comment. We will make relevant comments on blogs using your sites domain in the blog for backlinking purposes. Each comment left will give you a minimum of 1 and sometimes 2 links back your site. So we say 15 here but you should end up with about 20 backlinks. The blogs will be a minimum of a page rank 2 and will already be indexed which will give these links added link juice for ranking purposes.

Please note that these blogs will be a combination of do follow and no follow. Both are important as you need to show a diversity of link types to look natural in the search engines.

Your cost for this package is $79 per keyword or keyword phrase. We recommend that you start off concentrating on one or two keywords or keyword phrases and no more than three, and let us work on that for a month or two before moving on to additional keywords or keyword phrases.

Click below to order one of these packages. When your payment is complete you will be taken back to our site here where you can email us a copy of your payment receipt along with the keywords or phrases you want us to target. Please send any additional instructions or questions with this email and let us know if you would prefer contact by phone or email also.

Number of Keywords

One Keyword $79.00 Two Keyword $139.00 Three Keyword $197.00

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Market Domination Package

If your results after typing your top 2 keywords into Google show that your competing pages are over 10,000 it will take a bit more work to get you into the top 3 positions. Fear not as this package is designed to give you that extra little shove necessary to put your site where it needs to be. Here is what we will be doing over a 2 month period. Again, drip feeding these links over time its very important to make everything look natural.

We will start with:

50 Social Bookmarking Submissions
We will submit your site to 50 social bookmarking sites. We will use our own established bookmarking accounts. We will then link back to each new bookmark at least twice and ping those new posts to make sure the new bookmarks are picked up in the search engines.

50 RSS Feed directory submissions
This posts 50 rss feed directory submissions of your rss feed.

50 Directory Submissions (PR 2 and above)
We will submit your site to PR 2 or higher directory sites.
Please note, most directory sites only allow top level domains, please don`t request inner page submissions.

50 article directory submissions (provide your own article)
Your article should be a 300 word piece describing your business or service and what makes it a good deal or a must have. It can be a description of your business or service or pick something unique about what you do and explain it as if you were talking to a friend. Each article submission will allow you 2 links so the article submissions will give you an additional 100 backlinks total.

If you absolutely do not want to create your article we can do that for a one time fee of $25.

30 blog comments
This is not a spam type of comment. We will make relevant comments on blogs using your sites domain in the blog for backlinking purposes. Each comment left will give you a minimum of 1 and sometimes 2 links back your site. So we say 30 here but you should end up with about 40 backlinks. The blogs will be a minimum of a page rank 2 and will already be indexed which will give these links added link juice for ranking purposes.

Please note that these blogs will be a combination of do follow and no follow. Both are important as you need to show a diversity of link types to look natural in the search engines.

Your cost for this package is $119 per keyword or keyword phrase. We recommend that you start off concentrating on one or two keywords or keyword phrases and no more than three, and let us work on that for a month or two before moving on to additional keywords or keyword phrases.

Click below to order one of these packages. When your payment is complete you will be taken back to our site here where you can email us a copy of your payment receipt along with the keywords or phrases you want us to target. Please send any additional instructions or questions with this email and let us know if you would prefer contact by phone or email also.

Number of Keywords

One Keyword $119.00 Two Keyword $219.00 Three Keyword $319.00

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A La Carte Services

After we do the basics listed above you may want to begin to diversify or kick up your linking campaigns a notch or two. If you are in a very competitive field these additional services may be what you need to put the icing on the cake so to speak. These services can also be ordered independent of the linking packages above.

One of the most effective techniques we have done is called a link wheel:

Link Wheel Creation

15 blogs from 15 different free hosting sites, and each blogs rss feed will be submitted to 25 rss feed directories. Maximum of 3 links per post, and on every blog we will post two articles. You can provide these two articles or we will use our collection of PLR articles or get them from free article directories. They will be related to whatever type of business you are in.

In this technique you`re expecting 2,250 links. How does that happen? 15 blogs X 2 Posts each blog X 3 links per blog = 90, since your links are in the blog post when submitting them to rss feed directories, they point the link again to your main site. 90 Links X 25 rss feed directories = 2,250 links.

Price for this service is $89 per keyword or keyword phrase.

Click below to order one of this package. When your payment is complete you will be taken back to our site here where you can email us a copy of your payment receipt along with the keyword or phrase you want us to target. Please send any additional instructions or questions with this email and let us know if you would prefer contact by phone or email also.

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On Page SEO

This is where SEO starts, plain and simple; if your site is not optimized for the keywords you are targeting, you’ve lost the battle before you’ve even started.

Hopefully you have had a chance to go through part 1 search engines explained and part 2 search engine rankings and keywords. This will make more sense if that is the case.

In this post I will be pointing out the key features your site needs so that your site looks professionally optimized to the search engines! On page factors are just as important as building links and other aspects involved getting your site to the TOP!

Title & META Tags

Your Title and META tags are the first thing the search engine spiders see when visiting your site! Be sure that your home page TITLE tag is related to the keywords you identified!

Using the “forex” example from the keyword research chapter this is how it would be done!

As you can see I added the TOP 3 keywords to the title and the 5 keywords to the META keyword area. There are some other SEO META tags that I included so that your sites get indexed faster!

Here is the META tag sequence I use on all my sites that gives me top rankings! Feel free to use as a template!

Important Pages to Include

Here is a list of pages that you must include on your website. The spiders (search engine bots) will go to crawl your site and will be looking for these pages, you can simply put them in the footer or wherever you like.

1. Contact Page – It’s crucial that your prospects/visitors have a way of contacting you.

2. Disclaimer – If your sell products or information in particular on your site, it is a good idea to use a disclaimer to keep your visitors, in the “know”.

3. Privacy Policy – Spam used to be a big issue and mostly everyone hates it! Let your visitors know that you will keep the information you gather from them safe, i.e. their email address.

4. Sitemap – This makes it easy for the spiders to scan your site, making each page on your site available for anyone to see. It gives your webpage more structure. I will go over how to create a sitemap further in the ebook.

5. Five pages of Content – Google and other search engines look at how much quality content you have on your website that is relevant to the keywords you are targeting. Be sure to have at least 5 articles/web pages with quality content on them.

Creating a Sitemap

These days creating a sitemap is very easy; there are FREE automated tools that will do this for you. You want to have a sitemap on your site because it will make scanning your site a lot faster, thus indexing you’re all your webpage’s a lot of faster.

The spiders will visit your sitemap and see all the pages that your website includes, instead looking at the one by one. So here’s how to create the file…you would simply go to:

www.xml-sitemaps.com

You would simply enter your website URL and it will return an XML file that you would upload to your server to appear on your site! This is too easy NOT to do it!

Robots.txt File

I don’t want to go all nerdy on you and throw a whole bunch of techie stuff your way but it is important to know what your site needs. As more and more people catch on to the power of marketing on the internet, the more valuable this information becomes!

So what is a robots.txt file? It’s basically a text file that’s created with notepad or any compatible text editor. You can add certain web pages on your site that you DO NOT want the search engines to crawl.

The reason for this could be to keep your download page for your customers from showing up in the SERPS or showing duplicate content on your site. This way it won’t seem like your spamming the search engines with non-sense.

Even if you don’t have any web pages that DO NOT want to show up in the SERPS it is a good idea to have one uploaded and on your site so the search engines know that you’re playing by the rules!

So here’s how you create a “Robots.txt” file, these are very simply to make despite the name.

Like I stated before you would simply open notepad or your favorite text editor. This lines you will enter in this text file are as follows:

User-Agent: [Spider or Bot name]
Disallow: [Directory or file name]

It’s pretty much self explanatory; you tell which spider, i.e. Google, MSN or Yahoo not to crawl the “Disallow” listed sites. That’s all to it, too easy right?

Let me give you a few examples so you know exactly how this should look when you create your robots.txt file.

Let’s say you DO NOT want the Google bots (spiders) from crawling a particular page on your site. This is how it would look:

If you want to allow the spiders to index everything on your site and just want to have the robots.txt file on your site for good measures. This is how it would look. Feel free to copy/paste for your own use!

Submitting Your Site to the SERPS

This is the first step to getting your site recognized by the search engines! There are free and paid ways you can submit your site to 100s of search engines with the click of a button.

1. The Free Way – www.submitexpress.com

Here you simply input your sites URL and it will submit to over 40+ search engines. It doesn’t get any easier than that!

2. The Paid Way – www.submitedge.com

SubmitEdge offers a variety of link building services and they are worth checking out! You can submit your site to 200+ search engines for $29 with no work on your part.

If your budget permits, this is a GREAT idea, its gets those spiders crawling your site!

Super Linkbuilding

Building links is also known as “Off-Page SEO”. It’s all about the links, in most cases; the site with the most links will win in an SEO battle! Provided that the site is optimized for that certain keyword and followed all the On-Page SEO criteria.

How to Build Links & Use Anchor Text

You want to build your links in a way that looks natural to the search engines. I would say about 10 – 20 links per day will do.

Now about your anchor text, for those who don’t know what anchor text is, here is the definition right from Wikipedia:

The anchor text, link label or link title is the visible, clickable text in a hyperlink. The words contained in the Anchor text can determine the ranking that the page will receive by search engines.

You want to alternate your keywords for anchor text (if that made sense) so the keyword usage for anchor text would look something like this:

Keyword #1: Use 70% of the time for anchor text
Keyword #2: Use 20% of the time
Keyword #3: Use 10% of the time
Keyword #4: Use 5% of the time
Keyword #5: Use 5% of the time

Now you don’t have to go by those numbers exactly but close to it will make sure that the search engine bots done recognize your site for spamming for one keyword, with the sole intention of ranking for a certain keyword.

Now to the fun stuff! Below you will find close to a dozen ways to build links! I go over where to find these links and some tips and tricks for each!

Forums

Many people overlook the power of forum marketing but it has so many benefits it’s not even funny. I say the only down fall is that it takes a long time to do this right!

Forum marketing is one of the many ways to generate a lot of Backlinks to your website; it can also send a lot of traffic to your site, which will help you, get more sales or email subscribers.

There is definitely no shortage in niche communities, you can find a forum in just about any niche you can think of these days! I found one a few weeks ago on Bee Keeping; I mean who would of thought?

You can instantly build a good reputation in these communities and reach out to your prospects with just a few forum posts and a very enticing signature that shows them the links to your website.

Remember to start off slow when jumping into a conversation at these forums because the advocates in the group will notice your trying to sale something from the start! It’s important to be discreet and find some common ground with people!

You don’t want to bust onto the scene, spamming the threads with a lot of “me, too!” responses, because it won’t be long before you find yourself banned or simply ignored.

Be helpful, share tips, resources and information, and approach forum marketing in a similar way that you would approach social networking, by offering help and slowly building awareness of your brand.

This is how you will search for forums in your niche market. You would simply do a Google search like so:

Just replace “forex trading” with your main keyword and dozens of forums will pop up for your niche!

When creating your signature box, be sure to feature a free report or resource to entice people to click your link in the same way that you would create your article marketing resource boxes.

The easiest way to direct traffic to your website from a forum is by offering something of value, at no cost.
Focus on building a list of active subscribers that you can follow up with in the future with both free content, balanced out with promotional offers.

To locate some of the TOP forums with a lot of traffic, simply visit:

www.Big-Boards.com They show you how many members and posts a particular forum has, to make sure there is a lot of traffic there. This is a very good resource for Forum Marketing.

Blogs

I outsource my blog commenting, if I want to do it in mass. If I’m in the internet marketing niche, I usually spend a few hours writing the comments myself because you want to say something meaningful in your comments.

This is for 2 reasons:

1. So your comments will get approved
2. You build a solid online reputation
Of course there is software to automate you finding blogs that will give your sites some good Backlinks!

We have gone a little further than we planned in this post, but that is to your benefit! In our next and final post on this topic we will discuss Web 2.0 properties and social bookmarking. With the information we have covered so far you should be on your way to better rankings.

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If you have not read through part 1, search engines explained, please do so before continuing. Things will make more sense!

Time to get into the good stuff. You really need to bookmark us if you have not done so.

Bulletproof Keyword Research

The way I like to do keyword research is just about foolproof! The reason I say this is because most people complain that SEO doesn’t work and that it takes a long time before they see results.

That is mostly true if you’re targeting the WRONG keywords!

If you’re shooting for keywords that have massive competition of course your results will come much slower. The odds are already stacked against you. What I do is focus on the low-hanging fruit.

This way I can get quicker results and getting traffic becomes easier! These keywords have average traffic but it you target 3 or 4 it can add up really quickly. There are about 20 steps to this keyword research system. It may seem overwhelming at first but it works 100% of the time!

Alright, let’s get into it!

1. Use the Google Keyword Tool to start your keyword research. For SEO, they are the most accurate and receive the most traffic out of all the search engines on the net!

We are going to use forex trading as our example. First, enter your main keyword which is “forex trading” (without quotes). You will end up with about 200 keywords.

Go to the end of each section and “Add all…” you want to add all the keywords to the right side so you can export them. (You can add more search variations to come up with more keywords if you like.)

2. You want to export them as a text file shown below:

It should open as a text file, leave it open for now.

3. Log into your Google Adwords account. If you do not have an Adwords account it is crucial that you get one setup immediately! Simply visit the Adwords signup page.

4. Next, log into your Adwords account and find the “Tools” link in the toolbar. Go to “Traffic Estimator”.

5. Enter all the keywords from the .txt file you downloaded from Google keyword tool. You will also have to enter what countries you are trying to get traffic from. Next, you will simply click “Continue”.

6. Now the “Traffic Estimator” has given you a lot of data, but we are NOT concerned with that at this point. All you have to do now is click “Download as .csv”

7. This will return yet another Notepad file, don’t worry about what it looks like you will just be copying and pasting it. Yes, it will look like this:

8. Next you will need to grab this free software called “Keyword Corral” so you can analyze these keywords and see which ones have low competition! (You do need to submit a valid email but for the power of the software it is a trade that is much more than fair!)

9. After you’ve downloaded the software save each of the notepad files to your desktop, name them something you can remember.

10. Next you will open “Keyword Corral” and click “Open source file” and select the notepad file you downloaded from Google’s Traffic Estimator. It should be named estimates.csv

Once you do that, it will list all your keywords and now by selecting a group of keyword you can get the competition of each. Hold CTRL and click on the keywords you want to get data on.

Or you can press CTRL+A to select all.

11. Next you will press “Get Competition”. This will give you the number of sites that are currently optimized in the search engines for that particular keyword.

It make take awhile to pull the data from Google, so just sit back and wait for the results.

12. Now you have data on your competition. Be sure to SORT by competition. Anything under 6,000 means it is relatively easy to rank for. See screenshot below:

This means that less than 6,000 websites are optimized for that keyword! This is easy pikins’ compared to the more competitive keywords which may return results of a few hundred thousand or the hyper competitve words that will have results in the millions.

13. Now we want to create filter, that weeds these 6,000 and below keywords out. Simply click “filter” and set competition like so:

Then click “Apply Filter” at the top.

14. Save keywords by selecting the button at the top. It will save it as a .txt (notepad) file, save it on your desktop for easy reference.

15. Return back to “Google Keyword Tool” and copy & paste the keywords you just filtered from “Keyword Corral”.

Make sure you filter your Google keyword results to “Don’t show ideas”:

This way you only have results for the keywords you identified with low competition.

16. Now these are the results that we come up with and they are looking pretty good!

As you can see these low competition keywords are getting TONS of traffic and barely anyone is optimizing for them! That means you can go in and gobble up some of that traffic from Google!

I would generally choose the first 5 keywords, so in this example I would choose:

That’s over 112,600 searches per month, if you’re able to capture just half of that traffic; that’s over 60,000 visitors per month! It won’t be hard either since we’ve identified these keywords as having low competition.

17. Now you would simply build links around those keywords with low competition to get easy rankings in the search engines!

I hope I didn’t confuse you up there but that is the same science I use to rank in the search engines within a matter of weeks!

The only thing you have to do to rank for those keywords is build links with those keywords as anchor text.

Anchor text is the clickable text that leads a person to your website!

The formula for keyword research alone was worth the price of this ebook, hands down! Oh wait, you’re getting it for FREE!

All righty then…. I think that’s enough to chew on for now. Spend some time with different keywords and niches that you may be interested in. We will have part 3 ready in a few days. Next up we will discuss on page and off page optimization techniques.

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