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If you have not read through part 1, search engines explained, please do so before continuing. Things will make more sense!

Time to get into the good stuff. You really need to bookmark us if you have not done so.

Bulletproof Keyword Research

The way I like to do keyword research is just about foolproof! The reason I say this is because most people complain that SEO doesn’t work and that it takes a long time before they see results.

That is mostly true if you’re targeting the WRONG keywords!

If you’re shooting for keywords that have massive competition of course your results will come much slower. The odds are already stacked against you. What I do is focus on the low-hanging fruit.

This way I can get quicker results and getting traffic becomes easier! These keywords have average traffic but it you target 3 or 4 it can add up really quickly. There are about 20 steps to this keyword research system. It may seem overwhelming at first but it works 100% of the time!

Alright, let’s get into it!

1. Use the Google Keyword Tool to start your keyword research. For SEO, they are the most accurate and receive the most traffic out of all the search engines on the net!

We are going to use forex trading as our example. First, enter your main keyword which is “forex trading” (without quotes). You will end up with about 200 keywords.

Go to the end of each section and “Add all…” you want to add all the keywords to the right side so you can export them. (You can add more search variations to come up with more keywords if you like.)

2. You want to export them as a text file shown below:

It should open as a text file, leave it open for now.

3. Log into your Google Adwords account. If you do not have an Adwords account it is crucial that you get one setup immediately! Simply visit the Adwords signup page.

4. Next, log into your Adwords account and find the “Tools” link in the toolbar. Go to “Traffic Estimator”.

5. Enter all the keywords from the .txt file you downloaded from Google keyword tool. You will also have to enter what countries you are trying to get traffic from. Next, you will simply click “Continue”.

6. Now the “Traffic Estimator” has given you a lot of data, but we are NOT concerned with that at this point. All you have to do now is click “Download as .csv”

7. This will return yet another Notepad file, don’t worry about what it looks like you will just be copying and pasting it. Yes, it will look like this:

8. Next you will need to grab this free software called “Keyword Corral” so you can analyze these keywords and see which ones have low competition! (You do need to submit a valid email but for the power of the software it is a trade that is much more than fair!)

9. After you’ve downloaded the software save each of the notepad files to your desktop, name them something you can remember.

10. Next you will open “Keyword Corral” and click “Open source file” and select the notepad file you downloaded from Google’s Traffic Estimator. It should be named estimates.csv

Once you do that, it will list all your keywords and now by selecting a group of keyword you can get the competition of each. Hold CTRL and click on the keywords you want to get data on.

Or you can press CTRL+A to select all.

11. Next you will press “Get Competition”. This will give you the number of sites that are currently optimized in the search engines for that particular keyword.

It make take awhile to pull the data from Google, so just sit back and wait for the results.

12. Now you have data on your competition. Be sure to SORT by competition. Anything under 6,000 means it is relatively easy to rank for. See screenshot below:

This means that less than 6,000 websites are optimized for that keyword! This is easy pikins’ compared to the more competitive keywords which may return results of a few hundred thousand or the hyper competitve words that will have results in the millions.

13. Now we want to create filter, that weeds these 6,000 and below keywords out. Simply click “filter” and set competition like so:

Then click “Apply Filter” at the top.

14. Save keywords by selecting the button at the top. It will save it as a .txt (notepad) file, save it on your desktop for easy reference.

15. Return back to “Google Keyword Tool” and copy & paste the keywords you just filtered from “Keyword Corral”.

Make sure you filter your Google keyword results to “Don’t show ideas”:

This way you only have results for the keywords you identified with low competition.

16. Now these are the results that we come up with and they are looking pretty good!

As you can see these low competition keywords are getting TONS of traffic and barely anyone is optimizing for them! That means you can go in and gobble up some of that traffic from Google!

I would generally choose the first 5 keywords, so in this example I would choose:

That’s over 112,600 searches per month, if you’re able to capture just half of that traffic; that’s over 60,000 visitors per month! It won’t be hard either since we’ve identified these keywords as having low competition.

17. Now you would simply build links around those keywords with low competition to get easy rankings in the search engines!

I hope I didn’t confuse you up there but that is the same science I use to rank in the search engines within a matter of weeks!

The only thing you have to do to rank for those keywords is build links with those keywords as anchor text.

Anchor text is the clickable text that leads a person to your website!

The formula for keyword research alone was worth the price of this ebook, hands down! Oh wait, you’re getting it for FREE!

All righty then…. I think that’s enough to chew on for now. Spend some time with different keywords and niches that you may be interested in. We will have part 3 ready in a few days. Next up we will discuss on page and off page optimization techniques.

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Search Engines Explained

I understand that many of you are coming from different levels of knowledge, some of you know little to nothing about ranking in the SERPS, some of you have a little knowledge but not enough to DOMINATE and the rest of you probably know enough about SEO to rank high for certain keywords.

With that said I want to cover the basics for that first group and as you go through this ebook you will feel the “snowball effect”. This is where you will constantly pick up new ideas until you reach the end where you’ll have all the knowledge you need to DOMINATE the SERPS.

Search Engine Optimization (SEO) is basically performing small tasks on and to your website so that the search engine spiders can crawl (look over) your site so they can include it in their directory, this is also known as getting indexed.

A spider is a robot that the search engines use to scour the web and check millions of millions of websites at super speeds. Since there are millions of sites being built each day, there is no way you or any company can keep up with a task such as that. These spiders index and sort web pages by relevance, so your web page shows up in the search engines when it is appropriate for the keyword you are targeting.

Keywords

All activity on the web starts with a keyword! People get on the internet to search for something and they generally go to the search engines to find this information. When a topic is searched in the search engines, the most relevant sites will show up first! These sites have optimized their web pages to show up first in the SERPS. Web pages with the TOP rankings get all the traffic for absolutely NO cost!

Most prospects/searchers only look at the TOP 3 results of any search engine listing! So you can’t be dangling at the bottom of the results page expecting to get traffic!

What are Algorithms?

Now that we know how your web page shows up in the search engines it’s important to understand what an algorithm is. Wikipedia says…

An algorithm is a finite sequence of instructions, an explicit, step-by-step procedure for solving a problem, often used for calculation and data processing. It is formally a type of effective method in which a list of well-defined instructions for completing a task…

So basically what this is saying is, the search engines critique your sites based on certain criteria to see where it will rank in their results. Some of these criteria include:

1. Location & Frequency of keywords on your web page
2. Amount of links pointing to your site
3. How your website is structure
4. How relevant & unique your content is

What is Pagerank?

I felt it necessary to include this inside this ebook because it plays an important role when you begin building links. I think Wikipedia is much better at explaining things, so here is the definition from Wikipedia:

Pagerank is a link analysis algorithm used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set.

A website can have a pagerank of 1 – 10, obviously the higher the pagerank the better! When you are finding sites to link to yours, it is important to find those links that have high pagerank (PR).

3 Major Search Engines

When doing your search engine optimization you want to focus your efforts on the search engines that will bring in the most traffic. Obviously Google is going to be the #1 contender!

Below is the percentage amount of search traffic that the TOP 3 search engines receive:

Google = 61% — Yahoo = 30% — Bing = 9%

As you can see Google is crushing its competitors. Yahoo only receives half as much traffic as Google does.

I generally focus all my SEO efforts on Google because not only do they have the most traffic but once you show up in their results the other search engines will start catching on and you will get traffic from them also.

That’s it for today. In our next post we will begin to get into the meat of search optimization beginning with keywords and keyword research. It’s not as hard as you may think.

Go to part two search engine rankings and keywords.

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Sign up for our free internet marketing tips newsletter. Learn how to take your site to the top of the search engines. This is a free monthly e-zine. We never rent or sell your personal information and you can unsubscribe at any time.

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