Setting Up Your Online Business

The number of online job opportunities is growing exponentially. Some people, in fact, get a great chunk of their income from doing online jobs. However, not all online jobs can deliver their promise of big salaries and rewards. Worse, many are scams. But there are more online opportunities aside from online jobs. Starting an online business is one. Working for an online business—yours of course—is a good way to earn money while enjoying your independence.

The Advantages

Starting your online business means you work for yourself. And because you are your own boss, you set your own work schedule, you don’t answer to anyone, and you most likely determine your own success. Your promotion and raise are not in someone else’s hands, but in yours. In other words, you control your own pace.

An online business is also the easiest avenue for you to start the business venture you have been brewing in your mind, as it is much easier to fund than to put up say a brick and mortar business. You don’t have to rent a space, hire regular staff, or pay for utility bills; you only need to have a decent computer and Internet connection. So if, for instance, the business you are interested in requires huge start-up capital, you can first try it out as an online business and expand it once you have established its presence and credibility.

Because an online business can be run anytime and anywhere, it gives you much flexibility. You can respond to queries from pretty much anywhere with an internet connection. You can control your time, work any time you want to, and take a vacation if you see fit.

Create The Heart Of The Business

Setting up an online business, however, is not as easy as many people think. You see a lot of opportunities that say you do not need a website. I say, bull. You will need a website and you will need to learn some basic technical stuff like FTP and HTML. You also need to do comprehensive research, careful planning, and critical decision-making. And the first thing you have to decide on is the type of business you want to put up and the product or service you are going to offer. Only then can you create the heart of your online business – your website.

Following are the things you need to consider when building a website. Study them well and see how you can work them out.

1. Domain name. A good domain name is one that is strongly associated to the offered product or service. It should be short, have good recall, and be easy to read. Though it should be unique, the domain name shouldn’t have complicated spelling. It’s also important to make as many versions as you can in case your first choice has already been taken. For about $10 a year you can have your domain name registered.

2. Web host. Having a web host costs only a few dollars a month. Though you have the option to host your website using free blog sites, paying for a web host gives your business a professional and credible appeal. Make sure to get a first-rate web host to ensure that your website is always functional.

3. Web design and layout. The overall web design and layout should reflect the nature of your business and your product or service. It should be easy to browse and easy on the eyes. Since the general look of your website can also draw or fend off visitors, you have to be very meticulous with the design and layout. Remember that without visitors, working your online business isn’t possible.

Some people may not be ready for their own business and would instead prefer to work for someone from home first. If this is the case just be careful of the many scams that prey on people who are trying to work from home.

Here are some of the warning signs of online job scams. If you spot any of them in your potential job, trash it. You might be looking at a scam.

1. Asks for money. If a potential employer charges fees for more job and company information, start-up kit, training, software, or hiring you, it is most likely a scam.

2. Describes itself as legitimate. If what is said about a job is more on its legitimacy but less on the company, pay, nature, and other important details, beware. This is probably just one of the marketing strategies.

3. Promises big and quick cash. Forget jobs that say, “Get rich quick. Earn $1000 weekly.” Or anything of that nature. The truth is, no job can promise you fast financial success. It takes time. It takes hard work. Such claims are typical of scams.

4. Requires no experience or skill at all. A real job needs to be done by qualified individuals. If an employer says there is little effort needed on your part, forget it. A legitimate employer wouldn’t entrust an important job to unreliable people. It would be a waste of their time and money.

5. Comes from an unsolicited email. A job posting you know you haven’t applied to and which appears in an unsolicited email message is most often a scam. Coming from an unsolicited email message, in itself, is quite suspicious.

6. Has a questionable website. A legitimate company normally provides complete contact details on its website. The absence of which might be an indicative it is a scam. If it also tells less about the company history, nature, and what it stands for, be careful.

What To Do

The rule of thumb when looking for legitimate online jobs is to do thorough research. If you find a company rather dubious, look it up on the web by typing the company name and the word “scam” in the search box. The search results can give you a good indication of whether a company is reputable.

You can also contact the employer. Ask for important details about the job such as the salary, mode of payment, and other job details not mentioned in the ad post. If the response is somewhat shady, you may want to skip that job altogether. An employer will tell all the job details upfront if it is legitimate.

Ask for a list of references. It should include the company’s employees and contractors. Not all companies will provide this but it never hurts to ask. Remember, you need to be very careful and decisive when taking on a potential job, as working online scams are growing in number.

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6 Responses to “Setting Up Your Online Business”

  • tj from New York Cable says:

    It also increases the chances of success with an online business if one is able to focus on a niche or category that is not saturated by competitors. Since one of the goals of online entrepreneurs is to start a business without having the overhead or investment associated with a “brick and mortar” operation, it’s important to not have to go head to head with well-funded aggressive competition. Tactics that are preceded by strong strategy seem to help make an online business more effective and cost-effective.

  • Hi, I would like to start an online business however I haven’t obtained a business license yet. Do I absolutely need to get a business license before I start an online business? what do you think?

  • Ray says:

    Home buying,

    I am certainly not a CPA and everyone’s situation is different of course, but from my experience you do not necessarily have to have a business license for an online business. If you are selling and shipping physical goods it would certainly behoove you to be licensed and insured. If you are strictly information based there are still tax advantages and liability issues that a license and insurance would help with. I would recommend you talk with an accountant or CPA regarding your specific circumstance though.

  • I just wonder how online business will do in the future? It is getting easier and easier to start something online and almost anyone can do it. Soon the competition will be very fierce even on narrow niches. I just hope there will still be a market for smaller companies.

  • Ray says:

    Snabba,

    Very true, competition is fierce and getting more so every day. Just confirms that you really need to carve a niche out for yourself and stick to it and build an identity. Jumping around from opportunity to opportunity is a sure road to failure.

  • One of my close friends is currently in the sandbox.

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