United Business Services

On Page SEO

This is where SEO starts, plain and simple; if your site is not optimized for the keywords you are targeting, you’ve lost the battle before you’ve even started.

Hopefully you have had a chance to go through part 1 search engines explained and part 2 search engine rankings and keywords. This will make more sense if that is the case.

In this post I will be pointing out the key features your site needs so that your site looks professionally optimized to the search engines! On page factors are just as important as building links and other aspects involved getting your site to the TOP!

Title & META Tags

Your Title and META tags are the first thing the search engine spiders see when visiting your site! Be sure that your home page TITLE tag is related to the keywords you identified!

Using the “forex” example from the keyword research chapter this is how it would be done!

As you can see I added the TOP 3 keywords to the title and the 5 keywords to the META keyword area. There are some other SEO META tags that I included so that your sites get indexed faster!

Here is the META tag sequence I use on all my sites that gives me top rankings! Feel free to use as a template!

Important Pages to Include

Here is a list of pages that you must include on your website. The spiders (search engine bots) will go to crawl your site and will be looking for these pages, you can simply put them in the footer or wherever you like.

1. Contact Page – It’s crucial that your prospects/visitors have a way of contacting you.

2. Disclaimer – If your sell products or information in particular on your site, it is a good idea to use a disclaimer to keep your visitors, in the “know”.

3. Privacy Policy – Spam used to be a big issue and mostly everyone hates it! Let your visitors know that you will keep the information you gather from them safe, i.e. their email address.

4. Sitemap – This makes it easy for the spiders to scan your site, making each page on your site available for anyone to see. It gives your webpage more structure. I will go over how to create a sitemap further in the ebook.

5. Five pages of Content – Google and other search engines look at how much quality content you have on your website that is relevant to the keywords you are targeting. Be sure to have at least 5 articles/web pages with quality content on them.

Creating a Sitemap

These days creating a sitemap is very easy; there are FREE automated tools that will do this for you. You want to have a sitemap on your site because it will make scanning your site a lot faster, thus indexing you’re all your webpage’s a lot of faster.

The spiders will visit your sitemap and see all the pages that your website includes, instead looking at the one by one. So here’s how to create the file…you would simply go to:

www.xml-sitemaps.com

You would simply enter your website URL and it will return an XML file that you would upload to your server to appear on your site! This is too easy NOT to do it!

Robots.txt File

I don’t want to go all nerdy on you and throw a whole bunch of techie stuff your way but it is important to know what your site needs. As more and more people catch on to the power of marketing on the internet, the more valuable this information becomes!

So what is a robots.txt file? It’s basically a text file that’s created with notepad or any compatible text editor. You can add certain web pages on your site that you DO NOT want the search engines to crawl.

The reason for this could be to keep your download page for your customers from showing up in the SERPS or showing duplicate content on your site. This way it won’t seem like your spamming the search engines with non-sense.

Even if you don’t have any web pages that DO NOT want to show up in the SERPS it is a good idea to have one uploaded and on your site so the search engines know that you’re playing by the rules!

So here’s how you create a “Robots.txt” file, these are very simply to make despite the name.

Like I stated before you would simply open notepad or your favorite text editor. This lines you will enter in this text file are as follows:

User-Agent: [Spider or Bot name]
Disallow: [Directory or file name]

It’s pretty much self explanatory; you tell which spider, i.e. Google, MSN or Yahoo not to crawl the “Disallow” listed sites. That’s all to it, too easy right?

Let me give you a few examples so you know exactly how this should look when you create your robots.txt file.

Let’s say you DO NOT want the Google bots (spiders) from crawling a particular page on your site. This is how it would look:

If you want to allow the spiders to index everything on your site and just want to have the robots.txt file on your site for good measures. This is how it would look. Feel free to copy/paste for your own use!

Submitting Your Site to the SERPS

This is the first step to getting your site recognized by the search engines! There are free and paid ways you can submit your site to 100s of search engines with the click of a button.

1. The Free Way – www.submitexpress.com

Here you simply input your sites URL and it will submit to over 40+ search engines. It doesn’t get any easier than that!

2. The Paid Way – www.submitedge.com

SubmitEdge offers a variety of link building services and they are worth checking out! You can submit your site to 200+ search engines for $29 with no work on your part.

If your budget permits, this is a GREAT idea, its gets those spiders crawling your site!

Super Linkbuilding

Building links is also known as “Off-Page SEO”. It’s all about the links, in most cases; the site with the most links will win in an SEO battle! Provided that the site is optimized for that certain keyword and followed all the On-Page SEO criteria.

How to Build Links & Use Anchor Text

You want to build your links in a way that looks natural to the search engines. I would say about 10 – 20 links per day will do.

Now about your anchor text, for those who don’t know what anchor text is, here is the definition right from Wikipedia:

The anchor text, link label or link title is the visible, clickable text in a hyperlink. The words contained in the Anchor text can determine the ranking that the page will receive by search engines.

You want to alternate your keywords for anchor text (if that made sense) so the keyword usage for anchor text would look something like this:

Keyword #1: Use 70% of the time for anchor text
Keyword #2: Use 20% of the time
Keyword #3: Use 10% of the time
Keyword #4: Use 5% of the time
Keyword #5: Use 5% of the time

Now you don’t have to go by those numbers exactly but close to it will make sure that the search engine bots done recognize your site for spamming for one keyword, with the sole intention of ranking for a certain keyword.

Now to the fun stuff! Below you will find close to a dozen ways to build links! I go over where to find these links and some tips and tricks for each!

Forums

Many people overlook the power of forum marketing but it has so many benefits it’s not even funny. I say the only down fall is that it takes a long time to do this right!

Forum marketing is one of the many ways to generate a lot of Backlinks to your website; it can also send a lot of traffic to your site, which will help you, get more sales or email subscribers.

There is definitely no shortage in niche communities, you can find a forum in just about any niche you can think of these days! I found one a few weeks ago on Bee Keeping; I mean who would of thought?

You can instantly build a good reputation in these communities and reach out to your prospects with just a few forum posts and a very enticing signature that shows them the links to your website.

Remember to start off slow when jumping into a conversation at these forums because the advocates in the group will notice your trying to sale something from the start! It’s important to be discreet and find some common ground with people!

You don’t want to bust onto the scene, spamming the threads with a lot of “me, too!” responses, because it won’t be long before you find yourself banned or simply ignored.

Be helpful, share tips, resources and information, and approach forum marketing in a similar way that you would approach social networking, by offering help and slowly building awareness of your brand.

This is how you will search for forums in your niche market. You would simply do a Google search like so:

Just replace “forex trading” with your main keyword and dozens of forums will pop up for your niche!

When creating your signature box, be sure to feature a free report or resource to entice people to click your link in the same way that you would create your article marketing resource boxes.

The easiest way to direct traffic to your website from a forum is by offering something of value, at no cost.
Focus on building a list of active subscribers that you can follow up with in the future with both free content, balanced out with promotional offers.

To locate some of the TOP forums with a lot of traffic, simply visit:

www.Big-Boards.com They show you how many members and posts a particular forum has, to make sure there is a lot of traffic there. This is a very good resource for Forum Marketing.

Blogs

I outsource my blog commenting, if I want to do it in mass. If I’m in the internet marketing niche, I usually spend a few hours writing the comments myself because you want to say something meaningful in your comments.

This is for 2 reasons:

1. So your comments will get approved
2. You build a solid online reputation
Of course there is software to automate you finding blogs that will give your sites some good Backlinks!

We have gone a little further than we planned in this post, but that is to your benefit! In our next and final post on this topic we will discuss Web 2.0 properties and social bookmarking. With the information we have covered so far you should be on your way to better rankings.

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